Digital Marketing Internship Course 12-week Programme

Gain real UK work experience, build a portfolio, and master AI-driven digital marketing.

⏱ Duration: 12 Weeks │ 💻 Format: 100% Online │ 📊 Level: Beginner to Advanced │ 🇬🇧 Experience: UK-Based Projects │🌍 Access: Available Worldwide │⏰ Schedule: Flexible Learning

Overview

👉 This 12-week digital marketing internship is built from 15+ years of real industry experience — condensed into a practical, execution-focused programme designed for today’s AI-driven marketing landscape.

👉 Digital marketing is now a trillion-dollar global industry, and with AI rapidly changing how businesses operate, companies are no longer looking for people who just understand theory — they want individuals who can deliver real results.

👉 This programme is designed to give you exactly that.

👉 You won’t just learn concepts.

👉 You’ll work on real campaigns, apply strategies in real-world scenarios, and build a professional portfolio through a UK internship-style approach used in modern marketing environments.

The Curriculum: Weeks 1–6 (Only an Overview)

Week 1 — Digital Marketing Landscape 2026

• What digital marketing is in 2026 (new era)
• Owned, earned, paid media
• Inbound vs outbound, demand vs direct
• Customer journey — awareness to retention
• What is your role as marketer?

Week 2 — Marketing Strategy & Research

• SWOT analysis – Subjective positioning 2026
• Marketing mix (4Ps/7Ps) – Clearing perspective 2026
• Target persona and audience research in new age
• Competitor analysis framework
• Market positioning
• AI-assisted research tools and processes

Week 3 — Copywriting & Messaging

• What makes copy convert
• Psychology and Neuroscience
• Headlines, hooks, CTAs
• Ad copy, landing page copy, email copy
• Brand voice and tone
• AI-assisted copywriting – prompting for copy
• Writing for humans AND AI engines

Week 4 — Social Media Marketing & Social Search

• SMM strategy — not just posting
• Social media as a search engine
• Platform differences and how they link to broader strategy – 5D Chess
• Content calendars and scheduling
• Short form video strategy
• UGC and creator economy basics
• Live selling – streaming
• AI content scheduling and repurposing tools

Week 5 — SEO Foundations

• How search engines work (in 2026)
• On-page SEO – titles, meta, headers, content
• Off-page SEO – backlinks, citations, authority
• Technical SEO basics – speed, mobile, indexing
• Keyword research tools – live session (Think like a human and AI – two worlds)
• Local SEO and Google Business Profile
• Other SEO aspects you don’t consider or don’t understand

Week 6 — Answer Engines & AI Search (AEO/GEO)

• How AI answer engines work – ChatGPT, Perplexity, Gemini, Google AI, Bard
• What is AEO and GEO
• Entity optimisation
• Structured data and schema
• How to get you or anything you want cited in AI answers (On AI and off AI)
• Prompting strategy for AI visibility and day to day operations

The Curriculum: Weeks 7–12

Week 7 — Web Fundamentals & UI/UX Awareness

• How websites work – basic HTML/CSS awareness (no coding!)
• What developers do and how to brief them
• UI vs UX — the difference and why it matters
• Website conversion principles
• Page speed and Core Web Vitals
• Zero SEO errors checklist
• Psychology and heat maps

Week 8 — Email Marketing & Automation

• Email marketing strategy in 2026
• List building and segmentation
• Welcome sequences and nurture flows
• Deliverability and sender reputation
• Lifecycle marketing
• AI email automation tools

Week 9 — Performance Marketing

• Google Ads – search, display, YouTube
• Meta Ads – Facebook and Instagram
• Campaign structure and targeting
• ROAS, CAC, LTV metrics
• Retargeting and remarketing

Week 10 — AI Workflows & Marketing Automation

• What marketing automation actually means
• Building AI-powered workflows
• Prompt engineering for marketing
• Automating content pipelines
• Automating reporting and analytics
• WhatsApp automation and conversational funnels

Week 11 — Analytics, Attribution & Reporting

• GA4 setup and navigation
• Google Tag Manager basics
• Looker Studio dashboards
• Clean attribution — what it means and why it matters
• Reading data and making decisions
• Building client-ready reports

Week 12 — Portfolio Sprint & Elite Assessment

• Compile all deliverables into professional portfolio
• Build case study document – results, outcomes, recommendations
• Present portfolio in live group session
• Elite Club assessment – top performers announced
• Top performer final month refund awarded
• LinkedIn profile updated with internship placement
• Certificate issued by Techtadd / Sigulp / ArtInFusion / Erevantis

Full Programme Curriculum

👉 Here is the programme and how it works:

📄 View Full Curriculum PDF

Mentorship

👉 This programme is personally led and mentored by CEO Elvijs Plugis — giving you direct access to guidance, feedback, and real-world insights throughout your journey.

👉 You are not just learning — you are being guided by someone actively operating at a high level in the industry.

What You’ll Gain

👉 Inside the programme, you will:

• Work on real digital marketing projects
• Earn an internship or project certificate from a UK-London company
• Learn SEO, AI marketing, social media, advertising, and automations
• Build a portfolio with real outcomes
• Develop skills that employers and clients actually look for
• Become a higher-level professional digital marketer

Digital Identity

👉 By the end of the programme, you won’t just have knowledge — you’ll have a digital identity backed by real work, proven skills, and a professional portfolio that demonstrates your expertise. (We will show you how)

Who This Is For

👉 This programme is designed for:

• People looking for a digital marketing internship placement or opportunity
• Career switchers entering digital marketing
• Individuals who want to learn AI-powered marketing
• Business owners who want to understand and control their marketing
• Those seeking UK-based work experience (For UK or International markets)
• Students who want practical, real-world application

Instructor

Your Mentor: Elvijs Plugis

This programme is personally led and mentored by Elvijs Plugis — a CEO, investor, and execution-focused marketing strategist with over 15 years of real-world experience.

Elvijs has worked across 500+ international projects, supporting companies from early-stage startups to £250M+ enterprises across the UK, USA, Europe, India, and the GCC.

His work combines board-level strategy with hands-on execution — the exact combination most marketers lack.

👉 Most courses are taught by instructors who teach theory.

• 15+ years leadership in digital marketing and business growth
• MCIM accredited (Chartered Institute of Marketing)
• Worked on 500+ global projects
• Experience across multiple markets and industries
• Recognised internationally (G20 Golden 100 Honour)

👉 This programme is led by someone who:

• Builds and scales real businesses
• Works directly with investors and leadership teams
• Applies these strategies in real-world environments today

👉 Inside this programme, you don’t just learn from content —

You get:

• Direct mentorship and guidance throughout the programme
• Feedback on your work and assignments
• Insight into how real marketing decisions are made
• Support on positioning yourself for jobs or clients

👉 This is not learning from someone who teaches marketing.

👉 This is learning from someone who does marketing at the highest level — and shows you how to do it too.

FAQs

1. What is a digital marketing internship course?

A digital marketing internship course combines learning with real-world experience. Instead of just studying theory, you work on real campaigns, build a portfolio, and gain practical skills employers look for.

2. Do I need experience to join this programme?

No — this programme is designed for beginners, students, and professionals. You will learn from scratch and apply your knowledge through real projects.

3. Is this a real internship or just a course?

This is a hybrid programme. You receive structured training while working on real marketing tasks, giving you internship-style experience and practical skills that you can use for your CV, portfolio and LinkedIn. You get an internship certificate in the end.

4. Will I get real work experience during the course?

Yes — you will work on real campaigns, complete assignments, and build deliverables for real-world marketing environments.

5. What skills will I learn in this digital marketing internship?

You will learn new era marketing expert skills, SEO, AI marketing tools, social media strategy, paid advertising, automation, analytics strategy, and conversion optimisation.

6. Is this course focused on AI marketing?

Yes — the programme includes AI-driven marketing strategies, tools, and workflows to help you stay competitive in the evolving digital landscape.

7. Will I receive mentorship during the programme?

Yes — the programme is personally led and mentored by CEO Elvijs Plugis, providing guidance, feedback, and real-world insights throughout.

8. What will I have by the end of the programme?

You will have a professional portfolio, real project experience, internship certificate and a digital identity that demonstrates your expertise to employers or clients.

9. Can this help me get a job in digital marketing?

Yes — you will gain the skills, experience, and real portfolio based on successful case studies that employers look for when hiring digital marketers.

10. Can I use this programme to start freelancing?

Yes — many participants use their portfolio and case studies to start freelancing and acquire clients.

11. Is this digital marketing internship course recognised in the UK or globally?

The programme is based on UK-style internship experience and includes work connected to UK-based projects and companies.

12. How is this different from other digital marketing courses?

This programme focuses on execution, real work, mentorship, and building a portfolio that proves your skills.