2 Days: Partake in an intensive two-day course (6 hours daily), delivered via interactive webinars. This programme concludes with a UK-based Digital Marketing certificate. You have the opportunity to undertake further assessments, which count towards a virtual internship placement. Successfully completing these earns you an additional London-based Digital Marketing Internship certificate and a personalised recommendation. Enhance your professional portfolio with this comprehensive curriculum, accessible from anywhere in the world.
8 Weeks: Join our comprehensive 8-week programme, designed for flexibility. Each daily lesson, requiring 1-2 hours of your time, is delivered via email from Monday to Friday. The course blends training and assignments that have real-world applications, tied to the day's topic. Your assignments, relevant to London-based brands engaged with Sigulp Ltd and Techtad Ltd, count towards your internship placement certification. Learn and apply digital marketing skills at your convenience, enhancing your professional portfolio with a London-based internship. Begin your journey today.
Both Course Overview
2 - Days
Dive into an intensive 2-day digital marketing programme, packed with industry essentials. Over two 6-hour days (including two 15-min breaks and one 30-min break each day), we will cover:
- Foundations of Digital Marketing: overview, team structures, department collaborations.
- Interpersonal Skills: internal and external communication, professional representation.
- Deeper Dives: customer service, branding, inbound and outbound marketing.
- Marketing Insights: digital analytics, strategy, and research.
- Marketing Plan: blueprint, vision, target market, SWOT & PESTLE analysis.
- Advanced Techniques: situational analysis, copywriting, content marketing, digital PR.
- Expanded Skills: SEO, SEM, Web Development, Email Marketing, Social Media Marketing.
- Wrapping Up: Budgeting, influencer marketing, conversion rate optimisation, legal and ethical considerations.
Internship Certificate - 2 month asessment:
Upon completion of 2 day course, you'll receive a UK-based Digital Marketing certificate. However, if you're looking for more, you have the option to complete assignments and a one-on-one assessment that lead to a London-based Digital Marketing Internship certificate and a personalised recommendation. The choice is yours, with the same course fee covering both pathways. Choose to finish your journey with a certificate or continue on to further enrich your professional profile with a practical internship certification and recommendation. Start your journey today and make your mark in the digital marketing world.
8 - Weeks
Week 1: Building the Foundation
Day 1: Digital Marketing Overview
Day 2: Marketing Team Structures
Day 3: Digital Marketing Departments and How They Collaborate
Day 4: Communication (Internal and External)
Day 5: Professional Appearance and Representation
Week 2: Diving Deeper
Day 6: Customer Service
Day 7: Branding
Day 8: Inbound and Outbound Marketing
Day 9: Digital Analytics
Day 10: Strategy and Research
Week 3: Crafting a Marketing Plan - A Blueprint for Success
Day 11: Blue print
Day 12: Mission, Vision, Goals, Objectives, Strategy, Kpis and Budgets
Day 13: Marketing Mix and Target market
Day 14: SWOT and PESTLE analysis
Day 15: Competitor Analysis, Target Audience Analysis and Creating Personas
Week 4: Advanced Techniques
Day 16: Bringing Marketing Plan Together
Day 17: Situational Analysis
Day 18: Copywriting
Day 19: Content Marketing
Day 20: Digital PR
Week 5: Further Techniques and Applications
Day 21: SEO - Search Engine Optimization
Day 22: Search Engine Advertising
Day 23: Introduction to Web Development and E-commerce
Day 24: Email Marketing
Day 25: Social Media Marketing and Management
Week 6: Expanding the Skillset and Wrapping Up
Day 26: Social Media Advertising
Day 27: Budgeting - Managing Budgets
Day 28: Influencer Marketing
Day 29: Affiliate and Referral Marketing
Day 30: Conversion Rate Optimization (CRO)
Week 7: Legal, Ethical and Future Considerations
Day 31: Mobile Marketing
Day 32: Video Marketing
Day 33: Legal and Ethical Considerations in Digital Marketing
Day 34: Networking and Connections
Day 35: Professional Growth and Development
Week 8: The End
Day 36 to Day 40: Course Review and Certification Exams, One on One meetings